2011 Hyundai Azera Limited

Even five years ago, Hyundai was widely considered to be a bargain-basement marque. After all, anyone interested in checking out the brand's lineup could visit a rental company within five miles of any major airport. But why dwell on the past when the Korean automaker is kicking butt and taking names in the here and now? Hyundai has been on a roll these past few years, with hits like the Genesis, Genesis Coupe and 2011 Sonata. With those successful entries, Hyundai has clearly established itself as a prime player in the U.S. market, but the company's improved standing has also substantially raised the public's levels of expectation. Where qualifiers like "for a Hyundai" were once the norm, we're now measuring each and every new entry donning the italic H against the best from Toyota, Ford, General Motors and Honda.

Hyundai's most recently refreshed product is the 2011 Azera. When the Azera first arrived on U.S. shores as a 2006 model, it came came close to nixing the "for a Hyundai" stigma with an impressive level of standard equipment and a lower price tag than its competition. But even with a strong value equation and plethora of amenities, that original Azera still wasn't as refined as the current crop of winners coming out of South Korea. Can the freshly redesigned 2011 Azera, with an improved powertrain and increased level of luxury equipment, truly succeed like its all-star siblings?

The Azera has received more than a mild refresh for 2011, with a pair of upgraded powertrains, new headlamps, taillamps, fog lights and a host of tweaks and tucks to the front and rear fascias. Our Midnight Blue Limited tester included the only available option, a $1,750 navigation system, nudging the Azera's MSRP to $32,620. That's still about $5,000 fewer greenbacks than a similarly equipped Toyota Avalon or Ford Taurus. A good deal? Perhaps, but competing in the full-size sedan segment means measuring up on more than just price.

When looking over the Azera from the outside, the large sedan's newest features shine brightest, and not just because we're talking head- and taillamps. The Azera's headlights are pretty special, with the LED-encrusted, Audi-like elements begging for attention. The taillamps are pretty snazzy as well, as Hyundai has gone a bit nuts with the light-emitting diodes. The chiseled front grill also impresses, borrowing its basic shape from the Genesis Sedan while going all-in with chrome in a decidedly American manner. We're also fans of the rich, sparkly Midnight Blue paint job, which gives the Azera a welcome touch of class.

While the Azera's updated exterior elements add a touch of freshness, there are still more than enough throwbacks to push it towards the back of the pack visually. Exhibit A: a tall and somewhat awkward greenhouse. Compared to the steeply-raked, coupe-like roofline of the Sonata, the Azera looks as if it were penned by a fan of Oldsmobiles from the 1990s, and it doesn't fare much better against sleek-looking competitors like the Nissan Maxima or Buick LaCrosse.



Given that the Azera underwent just a refresh and not full redesign, we expected the tweaked exterior to fall short of game-changing. But the interior is another matter altogether. Since it's easier to swap out cabin components than re-engineer sheetmetal, refreshed vehicles often receive fairly substantial interior upgrades. Sadly, not so with the Azera. The interior looks essentially unchanged from the outgoing model, save for some aluminum graining on the center console and a low-tech eco indicator that's about as interesting as a check engine light. The Azera's interior wasn't terrible before with a muted cabin, comfortable seats and reasonably high quality materials on the dash, seats and doors. Unfortunately, "good enough" just doesn't cut it in a segment where MSRPs regularly exceed $30,000. The Avalon, LaCrosse and Taurus far outshine the Azera in this regard with better materials, cushier armrests (the Azera's is as soft as diorite) and superior aesthetics all around.

Park a new Sonata next to an Azera and even the optically challenged can see the larger Hyundai offers a far less compelling cabin while commanding a starting price that's several thousand dollars lower. On the high end of the company showroom is the Genesis Sedan – a fair comparison given our tester was within $1,000 of the starting price of Hyundai's Lexus-fighter. The base Genesis and uplevel Azera also share the same basic powertrain and both offer near identical levels of interior volume. The difference, besides the Genesis being driven by its rear wheels and the Azera its fronts, is that the Genesis comes packed to the sunroof with amenities and interior refinement, while the Azera struggles even against the not-long-for-this-world Buick Lucerne. For instance, the sat-nav on the Genesis – a massive, modern-looking system – dwarfs the Azera's seven-inch unit in both size and design.

So the Azera's interior is many meters short of segment leading, but there is some good news under the hood. Remember the part about the Azera and Genesis Sedan sharing the same engine? The Azera Limited's new 3.8-liter V6 churns out 283 horsepower at 6,000 rpm and 263 pound-feet of torque at 4,500 rpm. (Lesser GLS models make do with a 3.3-liter V6 producing 260 hp and 233 lb-ft.). If you're thinking that the 3.8-liter provides a lot of pop for a sedan driven by its front wheels, you're right – particularly if you're slamming the go pedal from a dead stop. While bull riders would love that level of torque steer, we're less inclined to saddle up. But when you're already in motion, the extra punch is very welcome, and as an added bonus sounds damn good from the driver's seat.

When mated to its new, smooth-shifting six-speed automatic transmission, the revised Lambda 3.8-liter V6 proves is very competent and impressively smooth – easily the best attribute the Azera has to offer. And all that power doesn't kill you at the pump, as the EPA rates the 3.8-liter V6-powered Azera at 27 miles per gallon on the highway and 19 mpg around town. We managed to average just under 22 mpg, mostly because we were "fully experiencing" the 3.8-liter engine.



Dynamically, the Azera is competent for a vehicle that tips the scales at 3,585 pounds. Beyond its torque steer problem, Hyundai has managed to tie down the chassis to the extent that it doesn't offend an elderly buyer looking for a smooth ride. Body roll stays within an acceptable range, though our tester's 235/55VR17 Michelin rubber emitted predictably high levels of tire squeal when pushed. Steering was a bit heavier than we found at the helm of the similarly sized Avalon – generally a good thing – though any semblance of feel went undetected by our paws. Overall, the Azera feels just about how we'd expect a large family sedan to drive – not as tight as the Maxima and not as loose as the Avalon.

So we've established that the Azera shouldn't waste the application fee for any beauty contests, its interior could use some love and its powertrain is a strong suit. Is that enough to propel Hyundai's updated sedan past the "for a Hyundai" designation? In a word, no. Truth is, the competition from Toyota, Buick, Nissan and Ford has it all over the Azera in most every way. The closest the Azera comes to sniffing the winner's circle is with the Limited's excellent V6 engine, but this segment is chock-full of competent powertrains. And we'd argue that "for a Hyundai" isn't even fair to the marque's other products. Is it as good as a Sonata? The Genesis? No.



So why has Hyundai decided to let it hang around? Even though it's been a slow seller, we hear that Hyundai has kept the Azera in its lineup for buyers who come in to sample the Sonata, only to walk away because its styling is too avant-garde. If that's the strategy at work, it also neatly explains the visual conservatization brought about with the car's 2011 facelift. Said another way, the Azera remains as a hedge bet for keeping elderly and more traditionally minded customers in the fold who are looking for comfortable full-size transportation with a good warranty. By that yardstick, it succeeds – but only just. In 2006, we would have called the Azera competent, affordable and perhaps even a bit surprising, but it's 2010, and these days we expect more.

New York 2010: Hyundai Equus debuts in U.S.

Hyundai showed off its new Sonata Turbo and Sonata Hybrid yesterday at the New York Auto Show, two vehicles that should help keep the brand's mid-size sedan moving up the sales charts with a bullet. With March sales figures just trickling in, it looks like the Sonata is now the third best-selling mid-size sedan behind the Toyota Camry and Honda Accord. With its high level of equipment, style, quality and performance, it's not surprising to see this Korean doing well. Today in New York, the automaker showed how it can take that level of refinement found in the Sonata and its bigger brother, the Genesis, and ratchet it up another notch for a new flagship, the Hyundai Equus.

The Equus actually showed up last year in New York, sent over in world-market form to gauge customer interest. Apparently, it went swimmingly for Hyundai, as the production Equus will officially go on sale here towards the end of the year – well an oxymoronically named Equus, minus its signature hood ornament. Looking slightly less like the Lexus LS460 than the previous version of the car we'd seen, the U.S.-spec Equus has a shape that fits right in with upscale sedans from Buick, Lexus and Infiniti, if not Mercedes, BMW and Audi. Particularly at the rear fender, there is a swoop that doesn't quite speak luxury like the rest of the car though, reminding us more of a Dodge Charger than a Euro sedan. This production version though, particularly with its cleaner hood and grille, definitely has a refined look.

CEO John Krafcik wouldn't give us a firm number but did promise that the 385-horsepower sedan will come in with a base price somewhere between $50,000 and $60,000. The Equus will also launch a new luxury ownership experience being sold through select dealers in a dedicated area that will also include Genesis and Genesis Coupe. It will be available in four- or five-seat configurations with a mini fridge splitting the rear bucks on the rear twosome. Those backseats are also extremely comfortable, with power ventilation, heating and massage, plus a Maybach-like foot rest. Very nice.

[Source: Hyundai]

New York 2010: Kia's 2011 Sportage

The original Kia Sportage was one of the vehicles that led the Korean automaker's initial charge into the American market. Those early SUVs (they were body-on-frame back then) were inexpensive and honest, but that's about the best thing you could say about them. After a near brush with extinction, Kia is a very different kind of automaker today. Like the rest of the company's recent introductions, the Sportage features crisp, aggressive styling that won't leave you embarrassed to be seen in one.

The new Sportage actually had its world debut at the Geneva Motor Show early this month, but the New York Auto Show is considered the crossover's U.S. coming out party, even though it actually showed up at the Atlanta show just recently. Like sister brand Hyundai's new Tucson, the American-spec model gets a new 176 horsepower variable valve timing 2.4-liter inline-four that beats the power and efficiency of the old 2.7-liter V6 with the buyer's choice of manual or automatic six-speed transmissions.

Later in the 2011 model year, the Sportage will finally get some real sport when it gets the new 2.0-liter turbocharged and direct injected inline four that's going into the Optima and Hyundai Sonata. A snazzy looking, 274 hp Sportage? What is this world coming to?

[Source: Kia]

New York 2010: 2011 Hyundai Sonata turbo

Ever since Hyundai announced at the Los Angeles Auto Show that it would add a turbocharged variant to its all-four-cylinder lineup in the new Sonata, there has been considerable speculation about how much power the engine would produce. The first time we saw a turbocharged direct injection engine in a car from the Hyundai corporate family was the 2008 Kia Koup concept that produced 290 horsepower. This same engine now powers the Sonata to the tune of 274 horsepower and 269 pound-feet of torque.

Like GTDI engines from Ford and the Volkswagen Group this new turbo Theta II engine has a broad, flat torque curve with the peak being sustained between 1,800 and 4,500 rpm. Hyundai is using a twin-scroll turbocharger like the one used by BMW in its latest engines. The exhaust flow from the pairs of cylinders is fed into the turbine by separate paths to insure optimum response. The turbo housing is an integral casting with the exhaust manifold to provide short exhaust flows to the turbine.

Hyundai's engine uses a comparatively low 9.5:1 compression ratio compared to some other GTDI engines, but the maximum boost is 17.4 psi. The turbo engine is only offered with a six-speed automatic transmission with paddle shifters on the steering wheel.

Particularly impressive is the fuel efficiency of this combination. Hyundai is estimating 22 mpg city and 34 mpg highway – just a tick less than the non-turbo models on the highway and significantly better than any of the V6 powered competitors. The turbo engine will be available on both the SE and Limited trim levels.

[Source: Hyundai]

Chicago 2010: Hyundai sneaks revised-for-2011 Azera into Windy City

Things are looking good for Hyundai. Not only has the brand been named the most fuel efficient automaker in the country, but they are releasing lots of new-and-improved metal. In a market where product is king, that's a good thing. First we saw the 2010 Tuscon and the just about-to-be-released 2011 Sonata. This morning, despite no official Hyundai press conference here at the Chicago Auto Show, we get a freshened 2011 Azera.

The big news are its two engines. The mid-cycle Azera will still use either a 3.3-liter or 3.8-liter V6, just like the outgoing car. However, both Lambda engines now use DCVVT (Dual Continuously Variable Valve Timing) instead of CVVT. Translation: instead of only the intake valves getting varied, the exhaust valves' timing can be manipulated, too. In English that means more power and better mileage.

The 3.3-liter V6 makes 260 horsepower and 233 pound-feet of torque while the big 3.8-liter V6 cranks out 283 ponies and 263 units of torque. Much more impressive than that are their mileage numbers. An Azera equipped with the 3.3-liter mill gets 20 mpg city and 28 mpg highway, increases of 11 and 8 percent, respectively. The 3.8-liter motor allows the Azera to achieve 19 mpg city, 27 mpg highway, increases of 12 and 4 percent.

Part of this frugality is no doubt assisted by Hyundai's all-new, built-in-house six-speed automatic transmission that we got to experience in the Tucson. On the outside, the Azera gets new headlights, taillights, a new grille, new fog lights, bumpers and wheels. Oh, and for those of you that doubted the accuracy our Kia Optima spy shots, the joke is on you.

[Source: Hyundai]

Hyundai prices the 2011 Sonata starting at $19,915

Hyundai's all-new 2011 Sonata goes on sale at dealers all over North America in the next few weeks and now it has an official price tag. The "fluidic design" challenger stakes a claim in the biggest segment in the U.S., starting at $19,195 (plus $720 for destination and delivery) for the GLS sedan with a six-speed manual transmission. That's $500 more than the base 2010 model, but $200 less than the current class champion, the Toyota Camry.

At launch all Sonatas are powered by Hyundai's new direct injected 2.4-liter inline-four, paired with either manual or automatic six-speed gearbox. The GLS and Limited are rated at 198 horsepower while the dual exhaust on the SE rounds it up to a nice round 200 hp. A maxed-out Limited with navigation will set you back $28,115, including D&D.

The Sonata Limited is the first entrant into the mid-size segment to get leather covered heated seats front and rear, and the manual transmission GLS also tops the segment in fuel economy for non-hybrids with a rating of 24 mpg city and 35 mpg highway. We'll have our first opportunity to drive the new Sonata next week and we'll finally find out if the dynamics live up to its new styling.

[Source: Hyundai]

PRESS RELEASE

HYUNDAI ANNOUNCES PRICING FOR THE ALL-NEW 2011 SONATA

Bold New Design, Large Car Interior, Best-in-Class Fuel Economy Starting at $19,195

FOUNTAIN VALLEY, Calif., Feb. 1, 2010 – Hyundai Motor America has announced prices for the all-new 2011 Sonata. The completely redesigned 2011 Sonata delivers best-in-class fuel economy, an EPA-designated Large Car interior, 198 horsepower and a starting price of $19,195 for the well-equipped GLS model. The 200-horsepower SE model starts at $22,595 and the top-of-the-line Limited model is available for $25,295.

"With the 2011 Sonata, our focus was a no-compromise engineering approach that would allow Sonata owners to have their cake, and eat it too. That focus led to a set of attributes that have not been seen in the midsize car category – attributes such as 35 mpg and 200 horsepower, bold design and an EPA Large Car interior, world-class quality and a class-leading value position" said John Krafcik, Hyundai Motor America president and CEO. "At Hyundai, we're big fans of resetting conventional wisdom, and we think we may have done it here with the 2011 Sonata."

2011 Sonata Manufacturer's Suggested Retail Pricing

Model	Engine	Transmission	MSRP
GLS	2.4-liter GDI I4	Six-Speed M/T	$19,195
GLS	2.4-liter GDI I4	Six-Speed A/T	$20,195
GLS with Pop. Equip. Pkg.	2.4-liter GDI I4	Six-Speed A/T	$20,945
GLS with Pop. Equip. Pkg. + Navi.	2.4-liter GDI I4	Six-Speed A/T	$22,645
SE	2.4-liter GDI I4	Six-Speed A/T	$22,595
SE with Navi. & Sunroof Package	2.4-liter GDI I4	Six-Speed A/T	$25,195
Limited	2.4-liter GDI I4	Six-Speed A/T	$25,295
Limited with Navi. Pkg.	2.4-liter GDI I4	Six-Speed A/T	$27,395

Hyundai is the most fuel-efficient car maker in the U.S., and its commitment to continued fuel economy leadership is evident in the all-new Sonata. It has a best-in-class 35 mpg highway fuel economy rating thanks to a new 2.4-liter Gasoline Direct Injection (GDI) four-cylinder engine, new six-speed manual and automatic transmissions and highly refined aerodynamics. In addition to the advancements in fuel economy, the GDI engine produces a standard 198 horsepower, surpassing Honda Accord, Toyota Camry, Nissan Altima, Chevrolet Malibu and Ford Fusion. The Sonata GLS manual has best-in-class overall fuel economy with a 24 mpg city/35 mpg highway fuel economy rating, with all other Sonata models achieving 22 mpg city/35 mpg highway.

The all-new Sonata raises the bar when it comes to features and technology offered within the midsize car segment. In addition to standard XM Satellite® radio, the Sonata boasts segment-first standard Bluetooth® hands-free phone system, available HD Radio Technology™ with multicasting (allowing the broadcast of alternative side-band content on HD stations) and heated front and rear heated seats. The Sonata is the first vehicle in its segment with advanced touchscreen navigation available on all trim levels. At $22,645, the Sonata GLS with the Popular Equipment Package + Navigation is the lowest priced midsize sedan with navigation. All navigation systems also include a 90-day complimentary subscription to real-time XM NavTraffic®, XM NavWeather®, XM Sports Ticker and XM Stock Ticker.

The 2006 Sonata was the first popular midsize car to offer standard Electronic Stability Control (ESC) and six airbags. The 2011 Sonata builds on this leadership, with exceptional standard safety features including front driver and passenger airbags, front seat side impact and curtain airbags, ESC and Traction Control System (TCS), Antilock Braking System (ABS) with Electronic Brake-force Distribution (EBD), front active head restraints, Tire Pressure Monitoring System (TPMS), and a Bluetooth® hands-free phone system.

While Sonata will compete for customers against cars like Honda Accord, Toyota Camry, Ford Fusion, Nissan Altima and Chevrolet Malibu, Sonata's performance capabilities, craftsmanship standards and luxury features were benchmarked against vehicles from Audi, Mercedes-Benz and Lexus. In true Hyundai fashion, Sonata makes a premium driving experience accessible to a wide range of customers, delivering the kind of value equation American car buyers have come to expect from Hyundai.


HIGHLIGHTS FOR 2011 SONATA

All-new sixth generation Sonata midsize sedan

Bold Fluidic Sculpture design

All four-cylinder engine lineup meets smart customer demands

Launches with new Theta II 2.4-liter gasoline direct injection (GDI) engine and in-house six-speed automatic transmission

Class-leading fuel economy of 24 mpg city/35 mpg highway

Class-leading 198 horsepower standard (200 horsepower on SE trim)

Built in America at Hyundai Motor Manufacturing Alabama

XM Satellite Radio™, real-time XM NavTraffic, XM Data Services, touchscreen navigation and iPod®/USB inputs

Segment first: HD Radio Technology™ with multicasting

Segment first: Standard Bluetooth®


GLS: WELL EQUIPPED WITH A WIDE RANGE OF OPTIONS

Sonata GLS I4 M/T - $19,195

2.4L GDI four-cylinder producing 198 HP

Six-speed manual transmission

16-inch steel wheels with full covers

ESC/TCS/ABS/TPMS

Front active head restraints

Front, front seat side and curtain airbags

Bodycolor front grille

Chrome window belt-line moldings

Tilt and telescopic steering wheel with cruise and audio controls

Metalgrain interior accents

AM/FM/XM/CD/MP3 with iPod/USB and Aux input jacks

Remote keyless entry and alarm

Power windows, locks, heated mirrors

Air conditioning

Advanced trip computer with custom settings

Integrated Bluetooth with phonebook transfer

Eco indicator

Daytime Running Lights (DRL)

Sonata GLS I4 A/T – $20,195

(In addition to or in place of Sonata GLS I4 M/T equipment):

Six-speed automatic transmission with SHIFTRONIC®


Popular Equipment Package - $750

16-inch alloy wheels

Power driver seat

Driver's lumbar support

Chrome interior door handles

Leatherette interior panel door inserts

Automatic light control

Popular Equipment Package plus Navigation - $1,700

Requires Popular Equipment Package

Navigation system with high-resolution touchscreen display

Dimension premium speakers, subwoofer/external amplifier


SE: SPORTY FEATURES AND DRIVING DYNAMICS

Sonata SE I4 A/T - $22,595

(In addition to or in place of Sonata GLS I4 A/T equipment):


2.4-liter four-cylinder engine producing 200 HP

Six-speed automatic with steering wheel mounted paddle shifters

18-inch Hyper Silver alloy wheels with performance tires

Dark chrome front grille

Chrome exterior door handles

Sport-tuned suspension and steering

Sport seats featuring leather bolsters with cloth inserts

Proximity entry with push button start

Leather-wrapped steering wheel and shift knob

Front fog lights

Dual exhaust

Navigation and Sunroof Package - $2,600

Power sunroof with tilt and slide

Navigation system with high-resolution touchscreen display

Dimension premium speakers, subwoofer/external amplifier


LIMITED: PREMIUM MODEL FOR BUYERS DESIRING LEATHER AND OTHER UPSCALE FEATURES

Sonata Limited I4 A/T - $25,295

(In addition to or in place of Sonata SE I4 A/T equipment; excluding SE sport-tuned suspension):


2.4L GDI four-cylinder producing 198 HP

Leather seating surfaces with heated front and rear seats

Dual automatic temperature control

Auto-dimming mirror/HomeLink/compass

Premium door sill plates/"Limited" badge

In-dash six-disc CD-changer

HD Radio technology with multicasting

Dimension premium speakers, subwoofer/external amplifier

17-inch alloy wheels with standard tire

Side mirror turn signal indicators

Power tilt and slide sunroof

Unique interior accents (Piano Black or Woodgrain)

Floor console mounted rear vents

Navigation Package - $2,100

Navigation system with high-resolution touchscreen display (replaces six-disc CD changer)

Rear backup camera

Infinity premium speakers, subwoofer/external amplifier

Deletes HD Radio Technology with multicasting


HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through 790 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program which now includes the 5-year/60,000 mile fully transferable bumper-to-bumper warranty, Hyundai's 10- year/100,000 mile powertrain warranty and 5-year complimentary Roadside Assistance in addition to the highly acclaimed vehicle return policy introduced in early 2009. For more details on Hyundai Assurance, please visit HYPERLINK "http://www.HyundaiAssurance.com" www.HyundaiAssurance.com.

Detroit 2010: Hyundai plugs in the Blue-Will

As promised, Hyundai brought its Blue-Will Concept along for the festivities this week at the Detroit Auto Show. There's not a whole lot more to say – the car was first debuted back in April at the Seoul Motor Show and we've heard all about its plug-in hybrid drivetrain. Still, this is the Blue-Will's U.S. introduction and therefore is the first time we've personally laid eyes on the car.

To recap, the Blue Drive architecture that Hyundai unveiled at the 2008 Los Angeles Auto Show is a strong parallel system, that is capable of driving the vehicle under electric power alone, using the internal combustion engine or some combination of the two. The electric motor/generator is rated at 100 kW and Hyundai claims a range of 40 miles on an single electric charge

Detroit 2010: 2011 Hyundai Santa Fe

The 2010 edition of the Hyundai Santa Fe isn't getting a full redesign, but a visual refresh does provide a few hints of the "fluidic sculpture" design language that debuted last month on the new Tucson and Sonata. The new hood features a pair of ridges extending back from the grille to the A-pillars as well as sculpted bars in the grille similar to the Sonata. The lower front fascia also gets some new forms that evoke a similar look to the Tucson.

However, the most important upgrades to the Santa Fe are under the hood and will no doubt help Hyundai maintain and advance its lead in the CAFE race. The old 2.7-liter and 3.3-liter V6 engines have been sent off to the scrap heap in favor a pair of engines that provide better performance and efficiency. The base setup is the same 175 horsepower 2.4-liter inline-four found in the new Tucson while the optional engine is a re-vamped 3.5-liter Lambda V6 now with 276 horsepower and 248 pound-feet of torque. Both engines are mated up exclusively with six-speed transmissions but only the four gets a manual option.

The four bumps the EPA numbers from the 18/24 mpg of the old 2.7-liter to 20/28 while the 3.5 improves on the 17/24 mpg values of the 3.3 to 20/26 mpg.

[Source: Hyundai]

Frankfurt 2009: Hyundai ix-Metro concept

Hyundai returned to Frankfurt a far bigger player than it was two years prior. The Korean company has leapt up the sales standings to become the world's fourth largest automaker, eclipsing such major players as Ford and Honda. And its product line has long since expanded from diminutive hatchbacks to include crossovers and luxury sedans. What better way, then, to mark its newfound stature than to unveil... a diminutive hatchback/crossover thing?

Of course, Hyundai also unveiled the new ix35 Tucson, but presented along side was the automaker's vision for a compact hybrid. Called the ix Metro, it may be about the same size as the Geo that once bore the same name, but packs more curves and creases into the same plot of real estate than a linen mill. Curiously, Hyundai hasn't provided any details on the electric component of the hybrid drivetrain, but the conventional side of the equation boasts direct injection, variable valve timing and a turbocharger in a tiny 1.0-liter three-cylinder engine, driving through a six-speed dual-clutch transmission.

PRESS RELEASE:

Hyundai's Eco-Technologies and Products on Display at 2009 Frankfurt Show

Frankfurt, Germany, 09/15/2009
• ix-Metro, a daring new Hybrid Electric CUV
• i10 electric zero-emissions vehicle
• European debut of ix35

At the 2009 Frankfurt Auto Show today, Hyundai Motor Co. unveiled two important eco-friendly cars in a display of its commitment to improve energy efficiency and to lower greenhouse gas emissions of its vehicles.

Making its world debut was the ix-Metro, a daring new Hybrid Electric CUV for the European sub-B segment. Emitting just 80g/km of CO2, the ix-Metro is powered by an inline three-cylinder petrol engine displacing just one-liter. Direct injection, dual CVVT, and turbocharging are combined with a six-speed dual clutch transmission to make for a highly potent compact package. It's the fifth in a series of concept cars to be created by the Global Design Team in Namyang, Korea.

The other global premiere was the i10 Electric, a production-ready zero emissions vehicle. Powered by a 49kW motor and a 16kWh battery, the i10 Electric promises a driving range of 160km and top speed of 130km/h. It features x-by-wire systems for steering, air conditioning, water pump and the brake vacuum pump. The i10 Electric will see limited series production start in Korea in 2010 for pilot fleet demonstration purposes with government ministries, utilities and related agencies.

In his address to the audience which gathered to catch the unveiling of the two concept cars, Hyundai Vice Chairman Euisun Chung said: "Blue Drive is all about bold new thinking, about listening more carefully to what consumers are saying and what they really want. Our declared goal is bold: It's to be the industry's eco-leader."

These and other new eco-friendly models were on display in the Blue Drive Zone at the Hyundai booth. The Zone also included the Elantra LPI Hybrid and the Blue Will Plug-In Hybrid Electric concept vehicle. The Elantra LPI is the world's first hybrid electric vehicle to be powered by liquid petroleum gas (or autogas). Emitting just 94g/km of CO2 (European combined mode), it's also the first production car in the world to be powered by advanced lithium ion polymer batteries. A new Blue edition of Hyundai's highly popular i30, designed in Germany and built in the Czech Republic, was another highlight of the Blue Drive Zone. Featuring fuel-saving stop-and-go emissions reduction technology, the ISG system contributes towards a reduction of 7% in fuel consumption and vehicle emissions on the official combined cycle, compared to the standard cars. Tests have revealed a drop in CO2 emissions of up to 15% in heavily congested traffic.

Visitors to the Hyundai stand at Hall Six in Frankfurt Messe were the first to get a closer look at the ix35, the European version of the all-new Tucson which made its debut in the Korean market last month. Designed in Europe and to be built in Europe, the ix35 is the first production vehicle expressing Hyundai's new "fluidic sculpture" design language. It's fitted with the all-new R 2.0 diesel and six-speed automatic transmission.

Also on display was the updated Santa Fe which will provide fresh momentum to the CUV sector. It is fitted with a 2.2 version of the all-new R diesel and comes with the option of the new six-speed automatic.

Established in 1967, Hyundai Motor Co. has grown into the Hyundai-Kia Automotive Group which was ranked as the world's fifth-largest automaker since 2007 and includes over two dozen auto-related subsidiaries and affiliates. Employing over 75,000 people worldwide, Hyundai Motor sold approximately 2.8 million vehicles globally in 2008, posting sales of US$25.6 billion on a non-consolidated basis (using the average currency exchange of 1257.5 won per US dollar). Hyundai vehicles are sold in 193 countries through some 6,000 dealerships and showrooms. Further information about Hyundai Motor and its products are available at http://www.hyundai.com

Frankfurt 2009: Hyundai Tucson ix35

The new Hyundai Tucson ix35 may look good with a Britney Spears soundtrack playing in the background. It may even look good out on the road. But under the bright lights here at the Frankfurt Messe, it looks pretty much like every other compact import crossover on the market. Which is to say, attractive, but rather cookie-cutter.

The new Tucson is being offered overseas with 2.0-liter, four-cylinder engines burning either gasoline or diesel (with 166 and 184 horsepower, respectively) and driving either the front wheels or all four through a six-speed automatic slushbox. Among the latest features, Hyundai included are Downhill Brake Control and Hill-Start Assist Control, which almost makes us mistake this for a real sport-utility vehicle.